Introduction: The Evolution of Social Media into Marketplaces Over the past decade, social media has undergone a significant transformation, evolving from simple platforms primarily focused on connection and content sharing into robust marketplaces thriving on commerce. This transition reflects not only advancements in technology but also a shift in consumer…

Understanding Social Media’s Role in Business Social media has fundamentally reshaped the landscape of business operations, providing companies with unprecedented opportunities to engage directly with consumers. This transformation can be traced back to the emergence of platforms such as Facebook, Twitter, Instagram, and LinkedIn, each catering to distinct audiences and…